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Creating Customers
By Kevin Stirtz
A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers."
I thought about that and decided I had to agree.
Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!
So, to really make your work, put your customer first. Create them by first discovering who they are and then by giving them what they want.
I'm no more skilled at this than anyone but since I run a small I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.
Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.
The fun thing about this is you meet a lot of wonderful people in the process. And, you develop the ability to match your company's strengths with what your market wants. You find out what you can and should offer as well as what you can't or should not offer.
The other nice thing about this idea is that it helps me remember that we are in to serve our customers. That is our top priority. If we do that well the rest falls into place. Article Source: http://articlecrazy.com More customers! More revenue! More profits! That's what Kevin Stirtz helps companies create. Kevin is a growth expert who helps people improve their companies. Get a free copy of Kevin's latest book, "Marketing for Smart People" by going to his website at: www.StirtzGroup.com.
Internet rife with child pornography
The Third World Congress against Sexual Exploitation of Children and Adolescents has once again flagged the seriousness of the problem in Japan: Despite being a leading Internet power, Tokyo has not reviewed a single related law, leading to a situation in which simple possession of child pornography is not illegal. Further, the country has no regulations in place to control images of sexual exploitation in manga and animated films. (Yomiuri)
Iceland whale meat to arrive in Japan
Japan is to allow imports of whale meat from Iceland for the first time since 1991, a report said Sunday. (AFP)
Japanese job-for-life disappears
Hundreds of students preparing to enter the Japanese workforce have had their careers curtailed before they have even donned the suit of a salaryman for the first time. (telegraph.co.uk)
Japan should acknowledge 'comfort women' pain: British MPs
Japan should acknowledge the importance of Second World War "comfort women" as a "painful and emotive" issue in South Korea, an influential committee of British parliamentarians said Sunday. (AFP)
Chinese firms plundering Japanese sake brand names
Famous trademarks belonging to Japanese sake and shochu brewers have been registered or are in the process of being registered in China by Chinese firms and individuals without the consent of the genuine brewers, according to a survey by the Japan Sake Brewers Association. (Asia News Network)
The art of the toilet in Japan
No country takes toilets quite so seriously as Japan.
Machines with heated seats, built-in bidets and a dynamic range of flushing options are almost ubiquitous in homes and public buildings. (BBC)
NPA to set up child crime squads
The National Police Agency likely will introduce measures aimed at identifying people who are observed acting suspiciously around children, in an attempt to preventing serious crimes against minors such as abduction or murder, according to sources. (Yomiuri)
Birthday events canceled as Princess Aiko catches cold
Events for Monday to mark the seventh birthday of Princess Aiko have been canceled as she has caught a cold, the Imperial Household Agency said Sunday. (Kyodo)
Japanese airlines operate extraordinary flights from Thailand
Japan's two major airlines said Sunday they are organising extraordinary flights from Thailand`s U-Tapao military airbase near Pattaya to bring back tourists stranded by mass protests. (Antara)
Financial crisis hits Brazilians in Japan
After almost 12 years in Japan, Isac Freitas never imagined he would see a day where he would be lining up at a job placement agency. Freitas is one of many foreign contract workers serving in Japan's manufacturing sector who recently have been hit by the sudden economic downturn. As major manufacturers such as Toyota, Suzuki and Yamaha cut their production due to grim worldwide sales, those companies, subsidiaries and parts makers have also started to cut contract workers. Japanese dailies reported Toyota is planning to slash 3,000 of 6,000 contract workers by March, 2009. Suzuki Motor Corp, which runs plants from auto parts to final assembly in Hamamatsu City, also plans to let go of 600 contract workers.
(ABC News)
More Japanese men than women looking for love at Xmas
More single Japanese men than women are looking for love this Christmas to beat the holiday blues, according to a survey released this week. (AFP)
Green tea and seaweed soup blasted into space for Japanese astronauts
Seaweed soup, mackerel in miso, rice balls, curry and green tea are among 20 examples of Japanese cuisine en route to the International Space Station (ISS). (telegraph.co.uk)
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